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Search Engine Optimization

Estep Media Solutions knows organic Search Engine Optimization (SEO) and how to get your website ranked on the first page of Google. All but two of the websites designed by Estep Media Solutions over the past two years have landed on page 1 of the Google search engine. And four of our sites — planksonbroadway.com, acceptingall.com and franksmarathon.com, frescofurnishings.com and suzyshelpinghands.com — were ranked #1 on Google for their primary keywords within two months of launch. Google can take up to six months to rank a new website.

On-page, organic SEO is the process of affecting a website’s visibility in a search engine’s unpaid results. The higher the search engine ranking, the more visitors to your website. Among 210 factors Google considers when ranking a website are the on-page SEO — H1/H2 tags, title tags, meta descriptions — relevant content with keywords, mobile responsiveness, a strong social media presence, positive customer reviews and business association memberships.

According to a September 2019 report released by data provider StatCounter, Google controls 88.37 percent of the U.S. search engine market, followed by Bing at 6.07 percent, Yahoo 3.94 percent and DuckDuckGo 1.28 percent.

Estep Media Solutions regularly tracts changes to Google’s algorithm and ranking factors and how they may effect on-page SEO, website design and content.

We’ll use our specialized software to research your competitors’ search rankings and relevant keywords that attract the most web traffic and lead to positive rankings. Then, after meeting with the client, we’ll settle on keywords most likely to result in a page 1 Google ranking. It’s a recipe that has spelled success.

Estep Media Solutions also conducts paid search advertising campaigns for clients — both for Facebook and Google Ads (formerly Google AdWords). EMS partners with third-party vendor Webcasters.com of Toledo on Google Ads client projects. Webcasters’ owner, Jim Vandenberg, was one of the first in the country to do SEO 20 years ago and remains on speed dial with Google. His firm has conducted more than 100 Google Ads campaigns.

For more information, contact Estep Media Solutions at 614-315-0761 or feedback@estepmediasolutions.com.

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