Recent Digital Marketing Blog Posts
REFRESHING WEBSITE CONTENT IS A GOOGLE RANKING FACTOR
Knowing Search Engine Optimization (SEO) is the ticket to a page one ranking on Google. You need to know how to do keyword research, how to write H1 and H2 headers, and title tags and meta descriptions.…
WHAT GOOGLE WANTS ON YOUR HOMEPAGE
The homepage design of your website goes a long way in determining your search ranking on Google. A very long way. We’ve been designing websites and studying Google’s algorithms for several years now, and here are the…
Don’t Delay in Optimizing Your Google Business Profile
Many small businesses are missing out on a huge opportunity to make an impression on both Google and prospective customers. We find businesses often have Google Business Profile pages that are either outdated or were automatically created…
STEPS TO MAKE YOUR MOBILE APP POPULAR
In today's world, mobile apps have become an integral part of our daily routine. With a plethora of apps available in app stores, it can be quite challenging to make your app stand out from the crowd.…
WHY AREN’T YOU POSTING ON SOCIAL MEDIA?
There was once a client of ours who believed she didn’t need social media. We designed her website and tried to convince her that a presence on at least Facebook would complement the website and help grow…
GOOGLE NOW CONTROLS 88.4% OF SEARCH MARKET
Clients will occasionally ask us how much attention we pay to the Bing search engine when optimizing a website. Our answer? Not much. We will submit your site to Bing Webmaster Tools upon launch, but beyond that…
A NEW LOGO DESIGN IS WELL WORTH THE EXPENSE
When it comes to small business marketing, we’d like to think having a website as your online placeholder is the most important thing you can do. But a close second would be designing a logo. All too…
TIME HAS COME TO CONVERT TO HTTPS
If you haven’t switched your website from the HTTP prefix to HTTPS, now would be a good time. Google has announced in July 2018 that its popular Chrome browser will mark all HTTP websites as “NOT SECURE”…
Key Steps in App Development Process
Mobile app development has been an increasing field for several years now. When you have an idea for a mobile app, it can be tempting to jump in headfirst with little prep work done. But when you…
EMS SITES RANKING #1 IN GOOGLE SEARCH
In our business, there’s nothing more satisfying than designing a website and having that site land in Google’s 3-pack at the top of a page 1 search. It’s a good reason to turn cartwheels in our office.…
GO MOBILE NOW OR GET LEFT BEHIND BY GOOGLE
Every time we check out a website on our smartphone and discover it isn’t mobile optimized, we want to scream “WHY?” at the top of our lungs. Not only is a non-mobile website difficult and annoying to…
