Recent Digital Marketing Blog Posts
ESTEP MEDIA EARNS ‘BEST WEB DEVELOPER’ RECOGNITION
Estep Media Solutions has received recognition from the national website Expertise.com after being named one of the Best Website Developers in Columbus for 2022. EMS was nominated for the award by clients and underwent a vetting process…
REFRESHING WEBSITE CONTENT IS A GOOGLE RANKING FACTOR
Knowing Search Engine Optimization is the ticket to a page one ranking on Google. You need to know how to do keyword research, how to write H1 and H2 headers and title tags and meta descriptions. But…
WHAT GOOGLES WANTS ON YOUR HOMEPAGE
The homepage design of your website goes a long way in determining your search ranking on Google. A very long way. We’ve been designing websites and studying Google’s algorithms for several years now, and here are the…
DON’T DELAY IN OPTIMIZING GOOGLE BUSINESS PROFILE
Many small businesses are missing out on a huge opportunity to make an impression to both Google and prospective customers. We find businesses often have Google Business Profile pages that are either outdated or were automatically created…
WHY AREN’T YOU POSTING ON SOCIAL MEDIA?
There was once a client of ours who believed she didn’t need social media. We designed her website and tried to convince her that a presence on at least Facebook would complement the website and help grow…
GOOGLE NOW CONTROLS 88.4% OF SEARCH MARKET
Clients will occasionally ask us how much attention we pay to the Bing search engine when optimizing a website. Our answer? Not much. We will submit your site to Bing Webmaster Tools upon launch, but beyond that…
NEW LOGO DESIGN IS WELL WORTH THE EXPENSE
When it comes to small business marketing, we’d like to think having a website as your online placeholder is the most important thing you can do. But a close second would be designing a logo. All too…
TIME HAS COME TO CONVERT TO HTTPS
If you haven’t switched your website from the HTTP prefix to HTTPS, now would be a good time. Google has announced in July 2018 that its popular Chrome browser will mark all HTTP websites as “NOT SECURE”…
EMS SITES RANKING #1 IN GOOGLE SEARCH
In our business, there’s nothing more satisfying than designing a website and having that site land in Google’s 3-pack at the top of a page 1 search. It’s a good reason to turn cartwheels in our office.…
GO MOBILE NOW OR GET LEFT BEHIND BY GOOGLE
Every time we check out a website on our smartphone and discover it isn’t mobile optimized, we want to scream “WHY?” at the top of our lungs. Not only is a non-mobile website difficult and annoying to…
